The high-end feeling often appears when the customer picks up the bag: the paper surface, the comfort of the straps, the shape of the bag and the neatness of every detail. Laminated or choosing thick paper can create emphasis, but quality needs to be seen as a whole.
When reviewing samples, businesses can check the seven factors below. This approach helps the discussion with the production unit be more specific than the general request to "make it look better".
1. Proportion of bag to product
The bag needs enough space for the goods and packaging accessories, while keeping a compact layout. The mouth is too narrow, making ordering difficult. A bottom that is too wide can cause the small box to move and the body of the bag to be unbalanced.
Please see the sample when placing your order. A beautiful stand-up bag when empty may not still maintain the desired appearance when containing the actual product.
2. Paper surface and color are uniform
Check the surface, hardness and color of the paper under bright light. If using textured or special white paper, you should save the approved sample for comparison in future orders. The paper code needs to be specifically stated in the order file.
Thickness should not be used as the sole criterion. The paper must conform to the fold, application and intended finishing effect.
3. Print color and identification details are controlled
See the logo, small lettering, large color patches and design placement on both sides of the bag. Details located near the folded edge or glued area need to be carefully examined to avoid being cut, misaligned or difficult to read after shaping.
A suitable reference color sample should be agreed upon. The phone screen only supports viewing the layout, not enough to be the only basis when deciding on printed colors.
4. Folds and joints are clean
The edges of the bag need to be folded neatly, the bottom should be balanced and the glue should not be clearly visible. With designs that have bold color across the fold, check for cracks or exposed paper on the sample.
Folds are influenced by paper and processing. If a problem is discovered, configuration or process adjustments need to be made before production, instead of just asking for “more attention.”
5. The handle is beautiful and convenient to hold
Rope straps, fabric straps, paper straps or flat straps create different feelings. Try it out using the expected weight, pay attention to the strap length, the balance on both sides and the feeling when holding it.
The strap attachment point should also be viewed along with the bag mouth. The strap is beautiful, but if the attachment area is not properly treated, it can cause the bag to lose its quality when used.
6. Machining has a clear highlight
Laminated, embossed or coated effects should serve one purpose: to make the logo easily recognizable, to create a feeling when touching or pressing on a detail. Combining multiple techniques should be tested on the correct paper, as the results may differ from the simulation.
For example, one brand uses an ivory white background, a small logo and fabric straps of the same color. Just a moderate area of pressing can be enough to create a highlight if the proportions and finishing quality are good.
7. The bag works well at the point of sale
Have the staff try opening the bag, placing the box, adding lining paper and giving it to the customer. Also check how the bags are stacked in the warehouse or under the counter. A sophisticated design that slows operations may not be suitable for a crowded store.
Don't forget to protect your bag when delivering it to the store. Rugged straps or printed surfaces rubbed in packaging can reduce quality before use.
Browse samples using specific criteria
Before confirming, specify the paper model, reference color, handle type, size and finishing details. Important requirements require a reference sample. If material replacement is allowed, clearly state the review conditions.
Do you want to upgrade your current paper bag? Send SquareBag the sample you are using and the unsatisfactory points to discuss focused improvement plans.