Impression creates concave details on the paper surface; Laminating transfers the decorative layer from the laminate onto the selected area. Two different sensory techniques. You should start from the way you want the recipient to see and touch the logo.
Choose the effect according to the way your audience sees the box
Compression may be obvious in slanted lighting but is less prominent in frontal images. Laminated metal easily catches light, but large patches can make the design lack restraint. See samples at the showroom and during product photography.
| Criteria | Submerge | Needle pressing |
|---|---|---|
| Recognize | Based on shape and light | Rely on contrast and reflections |
| Materials | Need to see the detail retention and the back | Need to look at grip, coverage and edges |
| Small details | Test your ability to reproduce | Test sharpness, negative space, and solid areas |
Try the correct logo and paper code
Try the correct logo, size and paper code. With thin lines or small gaps between lines, check for clarity. Textured paper needs to see the continuity of the laminate layer; Thin paper, need to see the mark on the back.
Place the effect outside the vulnerable area
If the effect is near the fold or glued area, check after forming the box or pocket. Agree on the acceptable level of position deviation and keep the completed sample for the next order.
A light background box can use a debossed logo, while a festive version adds a laminated detail. The coordination needs to keep the general layout and clear roles for each highlight.
Compare costs on the same specifications
Cost depends on mold, area, location, material and quantity. To compare, ask for two options on the same paper and order quantity. If there are environmental goals, further evaluate the finished product structure after processing.
Send SquareBag your logo and paper sample to try out the effect before choosing debossing or foil pressing.
Explore Packaging printing or Exchange specifications with SquareBag.
See the Printing Techniques group